Thoughts from the 40rty garage.
Field notes on agentic commerce, AI-ready catalogs, and what's changing for Shopify operators, written by the people shipping it.
llms.txt: What It Is and Whether Your Shopify Store Needs One
llms.txt is a Markdown file that gives AI tools a short summary of a site and links to its key pages. Every Shopify store already serves one. What the format is, what Shopify puts in yours, and what it does not do for product discovery.
What Is AEO? AEO vs SEO for Shopify Stores
AEO, answer engine optimization, is the work of getting your brand and products into the answers AI assistants give. Where it overlaps with SEO, where it differs for a store, and what Google, OpenAI and Shopify document.
Universal Commerce Protocol (UCP): A Guide for Shopify Merchants
The Universal Commerce Protocol is an open standard for AI agents to search, build carts, check out and track orders with a store. What it covers, how Shopify implements it, and what it changes for merchants.
Shopify Agentic Storefronts: How They Work and What to Set Up
How to Rank in ChatGPT: ChatGPT SEO for Shopify Products
Shopify AEO and GEO Apps in 2026: An Honest Comparison
Nobody Likes Your Quiz
Newsletter September 2026: Agentic sales hit different
Your Catalog Has a Pulse
Newsletter August 2026: The First Agentic Q4 Is Coming
The Last Page You Will Ever Design
Newsletter June 2026: Shopify Indexes Your Catalog. The Listing Layer Gets You Chosen
Newsletter April 2026: High-agency Shopify skills & Agentic Commerce Revenue Is Real
E-commerce Killed the Salesperson. AI Is Bringing Them Back.
Newsletter March 2026: The Product Catalog is now your AI shelf
The New Zero: How to Win When Every Catalog is AI Connected
Newsletter February 2026: A playbook to win in Agentic Commerce in the next 90 days
The Discipline of Rejection: Winning AI Trust by Saying "No"
Newsletter Mid January 2026: Agentic Storefronts rollout
Newsletter January 2026: Global Catalog and Prompt Libraries
