Newsletter April 2026: High-agency Shopify skills & Agentic Commerce Revenue Is Real

Hi Friend,

Tamir here from 40rty. This is not a mass email. It is a direct line from our team detailing changes in Agentic Commerce and what we are shipping in response. Hope this helps.

Four huge updates this week: First is operator skills for Claude. Second is the market trends update. Third is the Shopify and OpenAI playbook. And last is a product release to measure it properly.

1. We Open-Sourced 66 Shopify Admin Skills

Most operators run Shopify Admin in one tab and Claude, Cursor or ChatGPT in another. The work is real, the context-switching is not.

So we shipped Shopify Admin Skills — an open-source library of 66 operator skills your AI agent can run directly against your store. Inventory transfers, refund rate analysis, SEO metadata audits, abandoned cart recovery, duplicate SKU detection, cohort analysis, dead stock identification and more. Everything runs through the agent you already use.

Works with Claude Code, Cursor, Cline, GitHub Copilot and Gemini CLI. MIT licensed. Forkable. Free.

Follow me on x.com — and next time you'll know first.

Browse the library: skills.40rty.ai

GitHub: 40RTY-ai/shopify-admin-skills — a star helps us prioritize what to ship next.

2. Agentic ROI Is Showing Up in the Data (Adobe)

Adobe reports that AI-driven traffic to U.S. retail sites grew 393% year over year in the first three months of 2026. In March 2026, AI traffic converted 42% better than non-AI traffic. Engagement was higher too, with shoppers spending longer on site and viewing more pages per visit.

If you are still treating agentic channels as "early," this is your wake-up call.

Report: 2026 Q2 AI Traffic Report

3. Shopify and OpenAI Are Running an Agentic Commerce Event

Shopify is hosting a webinar with OpenAI on Agentic Commerce and how to prepare now. Two numbers worth paying attention to:

AI traffic to Shopify stores grew 8× last year.
Orders attributed to AI carry 30% higher AOV.

If you are responsible for growth and e-commerce performance, this is the type of channel you want to understand early and measure cleanly.

If you don't want to read it all, this is the #1 recommendation from Shopify's blog:

Shopify blog: The state of agentic commerce

Webinar: Shopify × OpenAI — Discoverability

4. New Release: Agentic Commerce Analytics

Built for ROI, not vanity metrics.

We just launched Agentic Commerce Analytics. It is designed to answer the operator questions that actually matter:

How many sessions are coming from each agent (ChatGPT, Gemini, Perplexity, Copilot, Claude).
How many orders are attributed, and what revenue is tied to each agent.
What products get AI traffic, and which ones turn into checkouts.
What the conversion rate and AOV look like for agentic traffic.
What collections and landing pages agents are sending shoppers to.

Example from one store view: Last 90 days show 2,574 agent sessions, 82 attributed orders and $5,380 in revenue from ChatGPT referrals.

This is the missing layer between "we got AI traffic" and "we can prove ROI and improve it."

The Operator Checklist for This Week

If you do nothing else, do these four things:

Baseline your agentic ROI. Track sessions, orders, revenue, conversion rate and AOV by agent.
Find the leaks. Look for products with high AI sessions and low checkout rate. Those are your fastest wins.
Fix listing alignment. Improve the top SKUs by making sure title, taxonomy, options and key attributes match how shoppers ask. Agents reward clarity.
Share the weekly snapshot. Send the analytics view to merch, e-commerce and growth so the whole team sees progress and regressions.

Not Sure How to Move Forward?

Schedule an onboarding call with our team and we will help you build a clear first plan — book a demo on our site.

You will learn how leading brands like True Classic, NY&Co, Knix and many others are already taking their first steps in mastering agentic commerce channels.

Talk soon,

Tamir, Yoav, Guy & Elad
Founding team @ 40rty