Newsletter February 2026: A playbook to win agentic storefronts in the next 90 days

Hi there,

Tamir here from 40rty. As always, sharing here market updates and what we're working on to help navigate agentic commerce.

Agentic storefronts are live across ChatGPT and Gemini. We're now shifting focus towards agent optimization - optimizing listings so they don't just show up, they convert.

AI shopping assistant showing personalized product recommendations on a mobile phone

The shift: Agentic Listing mapping

It's now possible to provide different context for:

Humans browsing your website and product pages
Agents querying for catalog listing directly

That matters because humans and agents need different information to build confidence and make a decision. This is how Shopify instructs to do it.

The playbook: run two layers of context

Your PDP can stay marketing / conversion driven:

Brand story
Lifestyle
Long-form copy
Rich visuals

But agent listings need decision-driven, structured context:

Who is this for
What it's used for
What this isn't for (more on that below)
What an agent should be careful about recommending

If you treat both layers the same, you usually get one of two outcomes:

Your human pages look great, but agents skip you
You overstuff the PDP and confuse shoppers

What we shipped: 40rty Agentic Metadata Fields

To help operators manage this cleanly, we're releasing Agentic Metadata Fields - built specifically for agent listings and auto-populated with the context agents typically focus on.

Generated per SKU:

Use cases (what it's actually used for)
User personas (who it's a fit for)
Negative exclusions (who it's NOT for / when NOT to recommend)
Attribute sentiment from reviews (e.g., "runs small", "too heavy", "great for sensitive skin")

Goal: give agents what they need to recommend confidently - without messing up your human PDP.

Momentum

Our agentic commerce auditing tool is the hottest thing in the space right now - it's completely free and you can share it with your team to start experimenting.

We grew 100% in January, and February is already moving faster. Thank you for the feedback loops - they're directly shaping what we ship. You can always get in touch with our product team.